As a business owner it is crucial for you to understand the importance of your reputation online. We now live in the digital age and with a few clicks of a mouse decades of hard work can instantly fall apart before your eyes.
In the old days if an upset customer had something bad to say about your business, nobody really knew about it. If the media or news reported something bad about you and/or your business in a few days it would fade away and nobody would remember it. The customer is often right was a well known saying but wasn't regarded seriously.
Welcome To The Digital Age
In the digital age an upset customer can post a comment to their Facebook page from their smartphone. Within a few short minutes your customers post can go viral and copied to other blogs and social networking sites. The old saying the customer is right is more true now than ever.
Most business owners understand that they need an online presence so they put up a website. Those entrepreneurs that are tech savvy will set-up 1 or 2 accounts on a few of the popular social networking sites, and post 1 or 2 status updates. At the day's end they do not notice how everything works and they soon give up.
Stop everything right now! I do not want you to take my word, go to the search engines and search for a chiropractor in your area. I guarantee you that the majority of them have websites that are outdated. Now type the name of that same business in the search engine attempting to find reviews e.g. "XYZ Business Name Review Virginia Beach." Chances are if you repeat this process a couple of times you will learn a business with bad reviews.
Once you have discovered your negative review take a look at how long it has been there and check to see if any person has replied to it. Chances are they have not. In fact I can pretty much guarantee you that the business owner is unaware of the negative review and is loosing business because of it.
The best thing to do is team up with a professional and have them manage your online reputation management. After all your job is to work on your business and not in your business.
In the old days if an upset customer had something bad to say about your business, nobody really knew about it. If the media or news reported something bad about you and/or your business in a few days it would fade away and nobody would remember it. The customer is often right was a well known saying but wasn't regarded seriously.
Welcome To The Digital Age
In the digital age an upset customer can post a comment to their Facebook page from their smartphone. Within a few short minutes your customers post can go viral and copied to other blogs and social networking sites. The old saying the customer is right is more true now than ever.
Most business owners understand that they need an online presence so they put up a website. Those entrepreneurs that are tech savvy will set-up 1 or 2 accounts on a few of the popular social networking sites, and post 1 or 2 status updates. At the day's end they do not notice how everything works and they soon give up.
Stop everything right now! I do not want you to take my word, go to the search engines and search for a chiropractor in your area. I guarantee you that the majority of them have websites that are outdated. Now type the name of that same business in the search engine attempting to find reviews e.g. "XYZ Business Name Review Virginia Beach." Chances are if you repeat this process a couple of times you will learn a business with bad reviews.
Once you have discovered your negative review take a look at how long it has been there and check to see if any person has replied to it. Chances are they have not. In fact I can pretty much guarantee you that the business owner is unaware of the negative review and is loosing business because of it.
The best thing to do is team up with a professional and have them manage your online reputation management. After all your job is to work on your business and not in your business.
About the Author:
Visit 4th Generation Communications a Virginia S.E.O service company and find out about our Local Reputation Management Service. Discover what steps you need to take right now so as to protect your business and begin generating leads today.
Your reputation is everything.online reputation management (ORM) is the practice of giving people and businesses full control over their online search results. As the internet grows and technology progresses, protecting your good name may feel like a daunting task. To combat negative press, rip off reports, social media attacks,forum posts and other negative search results pertaining to your name or business, you need a leader in online reputation management with time-tested results.
Trả lờiXóaReputation Management